Brizo (pronounced Breeze-oh), was an ancient Greek goddess known as the protector of mariners, sailors, and fishermen. She was worshipped primarily by the women of Delos, who set out food offerings, that strangely never contained fish, in small boats. Brizo was also known as a prophet specializing in the interpretation of dreams.
Hmm… A prophet specializing in the interpretation of dreams. That sounds about right to me! I have specified Brizo’s products for clients in the past, and I find that they are always satisfied with the quality and style of the brand, and I believe they end up with the kitchen or bath of their dreams.
Day two of our New York adventure* began with a look into the design team’s creative process, a peek at their new and upcoming releases, and an interactive session with some projects in the pipeline. The Blogger 19 are on double super secret probation about the products we saw that are still in the research and development phase, but I can let you in on what’s new!
Trust me when I tell you that there is a big difference between design by committee and design by collaboration. The former is like getting a bill passed in Congress or making sausage. It’s never pretty. The latter is more like having a supper club, where everyone brings something to the table and all of the guests get to enjoy the results!
We learned about the innovative approach Brizo is taking towards green and sanitary technology with their patented H20Kinetic® and SmartTouch® features. I’ll keep it short and sweet here. H20Kinetic® changes the shape of water droplets so that less pressure feels like more. Not only is that a huge step forward in water conservation, it also means no more wimpy showers! SmartTouch® allows you to set the water to a desired temperature, and then turn the faucet off with your elbow if you have food on your hands. I’ve seen, and felt, both in action at their Merchandise Mart Dream 2.0 showroom, and I can promise you the technology is very cool.
(If you are wonky like me, you can check out the details at their site.)
Meet my favorite new kid on the bath block:
Charlotte, In Bronze Finish
Charlotte, In Nickel Finish
I absolutely adore the cocoa bronze. The mixture of finishes with this shape is very fresh, and will be beautiful in a transitional design scheme. I would use this in my own bath in a heartbeat!
After our super secret interactive design session, we were split up into teams and given an assignment. Michelle Adams, EIC at Lonny Magazine, gave us a quick overview of five different neighborhoods in Manhattan. We were given a very large floor plan and a section of the city to explore for inspiration. Brizo loaned us a digital camera, a flip cam, a stretch limo, and a chaperone. (That last bit was a smart move on their part!)
TEAM SOLNA’S CHAPERONE?
SENIOR PRODUCT MARKETING MANAGER, BRIAN JONES.
THIS GUY DESERVES HAZARDOUS DUTY PAY!
We had a few short hours to gather our wits and come up with a plan. Once in the car, we created our client and assessed her needs. (They are many, and still evolving!) Our team hit the streets of Midtown, took some photos, and then brainstormed ideas in the hotel bar. The next morning, we got down to business and created a presentation for our client, Diana. We didn’t win the competition, but I feel like I won first prize because I walked away with three fabulous new friends: Emily, Katie, and Julia!
EMILY AND KATIE PRESENTING DIANA’S MIDTOWN INSPIRED BATHROOM
Photo Courtesy of Jayme Thornton
I can’t show you the suite of bath fixtures from Brizo’s collaboration with Jason Wu, it will be released very soon, but I can give you a sneak peek at his Spring 2012 Ready to Wear Collection. It will be the focus of my next post!
Photo Courtesy of Jayme Thornton
Other Photos © Fine Life 2011, All Rights Reserved
*Brizo provided me with an expenses paid trip to the Brizo Fashion Week event, and I had a blast! I already love and use their products. I wouldn’t have taken them up on their offer if I didn’t. I tried doing that once, and it didn’t feel right for me. Lesson learned!